Behind the ScorePlay & Azzuu Integration

Creating branded graphics is an essential part of any organisation's content creation process. However, it can be a time-consuming and tedious task, which is why Azzuu was developed. Azzuu is a tool that helps sports organisations build branded graphics to put on top of their sports content. It is a user-friendly platform that allows internal users to add graphics to your media, such as images and videos, quickly and easily to be able to post engaging content in seconds.‍

Azzuu and ScorePlay Integration

With Azzuu's integration with ScorePlay, organisations can see all their ScorePlay media from their platform directly on Azzuu, put graphics on them, and upload them back to ScorePlay. The Azzuu content will then arrive in ScorePlay’s validation section.

Wolves, a Premier League football club, is one of the organisations that have benefited from Azzuu's integration with ScorePlay. With Azzuu, Wolves’ internal team are able to create branded graphics for their ScorePlay media, and immediately post these to social media on match-days to capture fever pitch. Once linked with the ScorePlay API, every tag is searchable on the Azzuu platform, just like you would on the ScorePlay media library. Wolves can choose the assets they needed to work with using Azzuu, and once the graphics are completed, they can be sent back to the ScorePlay platform to save. They can even access the content that is stored in Live Mode, so they can immediately build assets without waiting for them to be in their curated library of content.

Azzuu's integration with ScorePlay has created a seamless content creation workflow for organisations like Wolves. Azzuu's user-friendly platform and ScorePlay's vast sports content library have made it easier for organisations to create branded graphics quickly and easily, saving them time and effort that they simply to do not have to waste.

Wolves x ScorePlay

Wolves chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives.

The solution provided them with, amongst others:

• Automatic tagging of players and partners with the use of face and word detection

• Sporting calendar integration for automated sorting and organisation

• Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera

• Automatic distribution to athletes directly through the ScorePlay Athlete App

“ScorePlay fits our media workflow requirements perfectly. The efficiency of the platform and the automatic AI-tagging has meant we can share assets directly with our players and partners as soon as our photographer has uploaded them. The app is simple to use and has worked successfully across our men's, women's and academy teams. A valuable addition to any sports organisation!” - Max Fitzgerald, Communications Director

The new generation of sports fans demand social-media-ready content in real-time as they consume, and having an all-in-one solution allows sports organisations to be reactive, versatile and adept in their content strategy. ScorePlay automates the centralisation, classification and distribution of assets with AI. A media hub built for the sports industry.

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