What you need to know about their new way to classify and distribute content to athletes and partners.
The Premier League team decided to upgrade their digital strategy with ScorePlay's infrastructure to grow their presence and create more meaningful content.
Wolves Overview
Wolverhampton Wanderers, commonly known as Wolves, is a professional football club based in the West Midlands, England. Founded in 1877, they compete in the Premier League, the top division of English football. Wolves has a long history of community support and tangible link between fans and clubs, as well as European runs and is up there with the top teams in the world over the past decade.
Challenges faced
Wolves had an extensive weekly workload of digital assets that needed to be organised and found quickly, so they decided to upgrade their digital strategy to be more versatile online. They sought out a digital asset management platform that could provide quick access and searchability of all their content, ranging from photos to videos and live broadcasts. Additionally, they needed it to automate content delivery to athletes, and wanted their partners to be tagged as well. ScorePlay was their go-to solution that provided a comprehensive, all-in-one package, without having to juggle several different tools.
The ScorePlay media hub
Wolves chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:
Automatic tagging of players and partners with the use of face and word detection
Sporting calendar integration for automated sorting and organisation
Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
Automatic distribution to athletes directly through the ScorePlay Athlete App
"ScorePlay fits our media workflow requirements perfectly. The efficiency of the platform and the automatic AI-tagging has meant we can share assets directly with our players and partners as soon as our photographer has uploaded them. The app is simple to use and has worked successfully across our men's, women's and academy teams. A valuable addition to any sports organisation!" Max Fitzgerald, Communications Director
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Wolves
