A first class experience for everyone.
The Amundi Evian Championship is the second biggest major on the Women’s European Circuit, boasting some of the biggest golfing talent in the world.
The Amundi Evian Championship overview
Held in the beautiful Evian-les-Bains resort every summer, this year’s edition saw Canadian Brooke Henderson pip Schubert and Ko to the title. With some of the biggest partners in the world, such as Amundi, Rolex and Veuve Cliquot, they required a solution of the same standard of athletes and partners.
Challenges faced
The Amundi Evian team decided on ScorePlay as it is a platform dedicated to sports workflows. This would allow them to give their biggest stakeholders a first class experience with the best media asset manager for the sports industry. Their tournament has an huge influx of assets that require centralisation, classification and distribution, that would allow the brand to be further amplified. Spearheaded by their comms team, Fabien Jacqueline and Luca Dellosta, the team upgraded their digital strategy with an infrastructure that would allow them to innovate and create meaningful relationships with both partners and fans.
They required a media asset management platform that would offer them easy access and searchability of their content, centralise their collaboration, optimise their distribution to athletes, as well as their partners and allow them to integrate their live broadcast to their platform. ScorePlay provided them with an all-in-one solution.
Assets
25 hours of video
20,000 photos
Hundreds of creative assets
The ScorePlay solution
The Amundi Evian Championship chose ScorePlay as their official media asset manager in summer 2022, after a highly successful trial at the 2022 edition. From internal teams, to athletes, partners and even guest VIPs, the tool allowed them to be flexible in their online strategy and provide a first class experience for everyone. Among others, ScorePlay gave them:
Automatic tagging of athletes, partners, VIPs with the use of face and word detection
Calendar integration for automated sorting and organisation
Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
Automatic distribution to athletes and partners directly through the ScorePlay app
Live broadcast feature that allowed them to keep a record of their tournament ready to be archived
ScorePlay media hub
During their tournaments and qualifiers, The Amundi Evian Championship produced around 20,000 assets, with their athletes and partners looking to post and download assets in order to leverage the popularity of the competition. They used the Athlete App to be able to get their pictures immediately from photographers and post directly to social media with just one click. Their partners were notified of any tagged collection of assets and could access them directly through their dedicated access. For their multiple partner and VIP events, they were able to distribute content to these high profile figures to boost their brand even further.
With over 95 users over the course of the tournament, all of their teams could take advantage of the the all-in-one media tool: from marketing, to comms and sales.
The Amundi Evian Championship x ScorePlay: by numbers
20K assets over 4 days
400 downloads
95 internal users
141 athletes
48 VIPs
23 partners
All automatically tagged and distributed.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: The Amundi Evian Championship
