To shed light on ScorePlay’s recent rebranding, we sat down with CEO Victorien Tixier. Raf, our Head of Marketing who spearheaded the rebranding project over the past year, conducted the interview.
Raf: Vic, what were the main factors that led to the decision to rebrand ScorePlay?
V: This rebrand has been in the making for quite some time. When we started ScorePlay three years ago, our primary focus was to offer sports organizations a tool to centralize, index, and distribute their short-form content. Our initial branding reflected that narrow focus. However, in the past year, we’ve significantly expanded our platform’s capabilities. We’ve evolved from a simple photo management tool to an end-to-end media infrastructure that meets the complex needs of larger organizations. It was essential for our brand to reflect this metamorphosis and align with our new, broader vision.
Raf: Can you elaborate on the new features that ScorePlay now offers? It was exciting to finally add a little flair to our product marketing.
V: Absolutely. Our platform now includes advanced AI tagging, seamless live broadcast integrations, and automated distribution channels. We’ve incorporated content production capabilities and optimized storage through a hybrid model tailored to each customer’s legacy setup. We’ve divided these up into 3 platforms: Creator, which is a DAM, Studio, where you get all the Creator capabilities, and a MAM, and then Pulse, which has all the previous features and advanced PAM features. These enhancements make ScorePlay a comprehensive solution for managing and monetizing media content. The rebranding underscores our commitment to helping sports organizations tell their stories more effectively and unlock unprecedented monetization opportunities.
Raf: What tangible differences will people notice after the rebrand? Apart from the fuchsia of course.
V: The first noticeable change is our new logo and visual identity. It’s much more sleek and modern, symbolizing our growth and the cutting-edge nature of our platform. More importantly, our rebrand provides additional clarity on our value proposition. We’re not just about content management; we’re about empowering sports organizations with the tools they need to thrive in an increasingly fragmented media landscape. Our new branding communicates our dedication to delivering advanced media infrastructure solutions that cater to the evolving demands of the industry.
Raf: What are ScorePlay’s plans post-rebrand?
V: Our mission remains to equip our clients with the essential tools to efficiently manage and monetize their media content. We’re continuously working on developing the ultimate media infrastructure, adapting to the intricate needs of large organizations. Enhancing the monetization aspect of our value proposition is a key focus. We aim to ensure that organizations can seamlessly license their content, track transactions effectively, and broaden their licensing opportunities. This approach will help our clients maximize their revenue potential and adapt to the ever-changing dynamics of sports media consumption.
Vic: Finally, a question for you, after all the work you have put in into this project. What is your favorite part about this new brand?
Raf: It is tough to pick one aspect. I think what I really love about the brand is that is actually reflects who we are and what we built, and from a visual standpoint, it is timeless. From color to logo, we took inspiration from vintage Nike ads, old Olympic posters - we wanted to take a modern look at what makes us all love sports: the stories. It is what we have been striving to do with our product, and the logo and visual expression had to match that goal too. I would be remiss to not also take the time to thank the work of the team at Associate, Ken Deegan, Brankica Harvey and Pedro Mendes for their incredibly meticulous work and for showing us the potential of our brand. They’ve been an extension of the ScorePlay team, and deserve a huge amount of credit.
Now I’ll let you guys enjoy going through the new website and visual expression, and looking forward to seeing the brand in action on merch, as well as at conferences and events!
