Mooresville, N.C. (November 11, 2024) – Sam Hunt Racing (SHR) announces its partnership with ScorePlay, marking a significant milestone as the first NASCAR team to collaborate with the leading media asset management (MAM) platform.
The partnership represents SHR's commitment to digital innovation and fan engagement, enabling the team to streamline its content workflow and enhance media distribution across all channels. By implementing ScorePlay's cutting-edge platform, SHR will optimize its digital asset management capabilities during race weekends and beyond.
"This partnership with ScorePlay demonstrates our forward-thinking approach to digital content management and fan engagement," said Nathen McVittie, VP of Brand Marketing & Partnerships at Sam Hunt Racing. "As one of NASCAR's fastest-rising teams, we're constantly looking for innovative solutions that match our ambition and performance on the track. ScorePlay's platform will allow us to deliver content to our partners, media, and fans with the same speed and precision our team demonstrates throughout the season."
Trisha Westfall, Director of Communication & Partnerships at Sam Hunt Racing, emphasized the platform's operational impact: "During race weekends, every second counts – not just on the track, but in our content operations as well. ScorePlay's automated workflows will dramatically reduce the time our team spends organizing and distributing content, allowing us to focus on creating compelling stories around our drivers and partners. With 33 race weekends a year, this efficiency gain represents a real competitive advantage in how we serve our stakeholders and engage with fans."
Through ScorePlay's advanced AI technology and facial recognition capabilities, SHR will be able to efficiently organize, manage, and distribute race day content, team imagery, and partner assets. The platform's centralized hub will streamline media access for team partners, press, and stakeholders, facilitating faster and more effective content delivery.
Victorien Tixier, ScorePlay Co-Founder and CEO, added: "We are excited to welcome Sam Hunt Racing as our first NASCAR partner. Their rapid rise in the NASCAR Xfinity Series and commitment to innovation perfectly aligns with ScorePlay's vision for the future of sports media management. This partnership represents a significant step in bringing cutting-edge digital solutions to motorsport, and we look forward to supporting SHR's continued growth and success."
The integration of ScorePlay's platform reinforces Sam Hunt Racing's position as a pioneering force in NASCAR, combining their racing excellence with state-of-the-art digital capabilities to enhance the team's operations and fan experience.
About Sam Hunt Racing
Sam Hunt Racing (SHR) is a NASCAR Xfinity Series (NXS) team partnered with Toyota Racing Development, providing a value-packed platform for future stars. Owned and operated by 31-year-old former racer Sam Hunt, SHR is competing in its fourth full-time season in the NXS.
About ScorePlay
ScorePlay is at the forefront of media asset management, providing cutting-edge solutions tailored for the sports industry. Our platform excels in streamlining workflows, enhancing content distribution, and maximizing fan engagement. With advanced features like AI facial recognition, multilingual speech-to-text, and real-time clipping, ScorePlay is transforming how sports organizations manage and utilize their media assets.
Media Contact
For ScorePlay: mariana@scoreplay.io
For Sam Hunt Racing (SHR): trisha@samhuntracing.com
Credits
Photo credit: Sam Hunt Racing (SHR)
