Being a part of one of the most popular leagues in the world requires being reactive in the fast-paced sports environment - Enter ScorePlay.
Welcome to our first NBA team, the Sacramento Kings, an iconic basketball franchise hailing from California's capital city. With a rich history, passionate fan base, and a talented roster, we can’t wait to keep co-constructing the media tool of the future with them.
New horizons
The NBA is one of the most popular leagues in the world with one of the largest and content-hungry fanbases ever. As a league, teams have pushed each other to be more innovative, and have become de facto media companies over the past decade. As this need for content grew, the Sacramento Kings went to the market in search of a tool that was as innovative as they were. They fell upon on ScorePlay.
Organisations like the Sacramento Kings need a centralised media workflow to access media in real-time so they can be reactive in the fast-paced sports environment - putting out the right content at the right time. Nimble and agile, just like they are on the court.
Heart of the organisation with custom workflows
When any organisation starts using ScorePlay, we don our workflow specialists caps and evaluate how best to embed the platform into their media strategy and workflows. For the Sacramento Kings, one of their key requests was a way of automating the update of their e-commerce website with new assets. We developed a flow that meant that the items on sale in their online store had the latest assets associated to them to catch the attention of their fans.
Workflow nerds. Workflow specialists. Give us a media problem, and all we want to do is solve it.
Sacramento Kings & ScorePlay Overview
50 - 100 users across every department from marketing to social media, and partnerships
40+ athletes receiving their content automatically with the Athlete App
Custom Yellowdog integration for E-commerce SKU ingestion automation
Custom Shopify integration to auto-sync the right media to the right product pages
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Sacramento Kings
