A global cricket brand committed to go beyond.
We are delighted to announce that Mumbai Indians (MI) and the teams within the MI family (MI Cape Town, MI Emirates, MI in Women’s Premier League, and MI New York), will be utilizing ScorePlay to manage their proprietary content both on and off the field.
The Opportunity At Hand
MI has made a significant impact on the cricket ecosystem, being a global cricket brand and also being committed to go beyond. As part of the functioning of the team that is in season for close to 7 months across their various team, there is a myriad of content being produced, captured and delivered to a wide range of audiences. The requirement is to manage and put together a mechanism that will allow for the content to be re-purposed and leveraged through the year, both real time as well as delivered as per requirement, to continue to engage with the audiences and users.
A Winning Strategy
MI were seeking ways to enhance their existing media infrastructure and strengthen their content strategy. As a team with numerous individuals working tirelessly to create exceptional content, they recognized the need for an efficient and centralized media workflow. They required a platform that would enable them to build a new visual storytelling model with their content. That's where ScorePlay comes in.
ScorePlay will serve as their central content hub for all proprietary media. Project links will be set up before each competition, allowing the MI team to instantly share photos while being present at the stadium for ultimate collaboration. Team photographers will upload content into Live Mode, enabling the MI team to publish it in real-time on social media platforms. Additionally, montages and video packages will be curated for each player and distributed automatically through ScorePlay's athlete distribution feature. Finally, throughout the year, the social team will have access to a completely tagged and searchable library of content with all content only a few seconds away. ScorePlay will be the single repository for all content produced by MI and its teams.
MI & ScorePlay Highlights
The entire squad will receive their content automatically through the Athlete App.
Real-time access to content for sponsors through innovative AI tagging.
Direct publishing to Live Mode, providing the social media team with immediate access for real-time content creation.
Players can post content minutes after the end of a match, sharing the moments they want with their fans.
Year-round content production hub
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Mumbai Indians
