As sports teams look for new ways to engage their fanbase, leveraging the power of visual storytelling through photo sharing is an effective way to amplify their fan engagement. Photo (and other content) sharing platforms, such as MAM/ DAMs like ScorePlay, provide internal teams with a way to store, share, and collaborate on media assets, as well as an easy way of sharing and distributing the content effectively. By following a few best practices, teams can maximize their photo sharing through storytelling and engage fans to create a dedicated fanbase and grow their online brand.
Use Photo Sharing to Leverage Athletes
Sports teams can use photo sharing to capture and showcase their athletes in action, and then distribute this content directly to their biggest ambassadors. This is an effective way to reach and engage with current and potential fans, by providing them with consistent content of their idols’ lives at all moments of the day. Photos of athletes can be used on a team's website and other social media channels to promote the team and create excitement around the team's message, while the distribution will allow organic brand amplification as the ease of access pushes athletes to post even more.
Leverage a Media or Digital Asset Management (MAM or DAM) Platform
A MAM platform provides teams with a centralized repository to store, manage and share media assets, such as photos and videos. By using a MAM platform, teams can easily access and share media assets with their fans. This helps teams to quickly and easily share media assets and engage their fans. ScorePlay offers such a solution that offers teams flexibility and efficiency so they can concentrate on their jobs while we use AI to automate the rest of their tasks.
Engage Fans with Visual Storytelling
Sports teams can use photo sharing platforms such as these to engage their fans with visual storytelling. The best stories are the ones that bring fans closer to their favourite idols, and build an entire world that was unknown to fans, and a total marvel that increases fan loyalty and passion. Teams can share photos of athletes, events, and more to engage their fans - as they want to be connected to the behind-the-scenes of everything that goes on with their favourite sport and team.
By following these best practices, sports teams can maximize their visual storytelling and engage their fans. Photo sharing platforms are an easy and effective way for teams to reach their fans and promote their message.
By utilizing a MAM and DAM platform like ScorePlay, teams can easily manage and share their media assets with their fans. Additionally, teams can use analytics to measure the effectiveness of their visuals and assess how their fans are engaging with their content.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Stade Rochelais
