Freeride World Tour partners with ScorePlay

Freeride World Tour have signed up to ScorePlay to upgrade their digital strategy with a media management solution made specifically for the sports industry.

Freeride World Tour Overview

The FWT is the worldwide circuit of freeride snowboarding and skiing with the best riders in the world competing on the most legendary and challenging alpine faces at the most renowned ski resorts across the world. Launched in the winter of 1996, the Verbier Extreme was originally strictly a snowboard contest. But all that changed in 2004 when ten of the world’s top two-planked freeriders were invited to participate. The event was never the same again. In 2008, it became the Freeride World Tour.

Additionally, the company also organises e-Bike events and competitions during the summer under the name of E-Bike World Tour. After a trial last summer with their E-bike tournament, they decided to revitalise their entire digital strategy and partner with ScorePlay to have an easy way to manage their photos and videos using AI, and share them easily to their athletes and partners.

Challenges faced

During tournaments with so many competitors, partners and VIPs to keep happy, it had become a nightmare to manage their media assets, and distribute them to their biggest ambassadors, the athletes, with increasingly bigger brands. Manual solutions meant wasted time and opportunities, in a short-form video world. They decided to implement the ScorePlay infrastructure that would allow them to innovate and concentrate on creation, with a tool that automates everything, from media management to distribution to their athletes.

They required a media asset management platform made specifically for the sports industry. Moreover, they wanted a solution that would offer them easy access and searchability of their content from over the years, optimising their distribution to athletes, as well as provide value to their partners and monetise their content through a marketplace. ScorePlay provided them with this all-in-one media hub that responded to all their needs.

Flachau E-Bike Festival:

• 500+ athlete downloads

• 4,500 media assets

• 7.5 hours of videos

• Hundreds of content assets and graphics‍

Tignes - Val D’Isère E-Bike Festival:

• 450+ athlete downloads

• 1,500 media assets

• 4 hours of videos

• Hundreds of content assets and graphics‍

Verbier - E-Bike Festival:

• 950+ athlete downloads

• 2,500 media assets

• 8 hours of videos

• Hundreds of content assets and graphics

The ScorePlay solution

Freeride World Tour chose ScorePlay as their official all-in-one media hub in September 2022. The solution provided them with, amongst others:

• Automatic tagging of players and partners with the use of face and word detection

• Sporting calendar integration for automated sorting and organisation

• Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera

• Automatic distribution to athletes and partners directly through the ScorePlay app

After being onboarded, the athletes use the ScorePlay App to get their pictures immediately after competitions and can post directly to Instagram in just one click. Their sponsors are notified of any tagged collection of assets and can access them directly through their dedicated platform.

About ScorePlay

ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.

Credits
Photo credit: Freeride World Tour