Learn more about the solution that provided a comprehensive package without having to juggle several different tools.
6 years after being founded, the Wings decided it was time to automate content delivery to athletes and partners. ScorePlay was the obvious choice.
Dallas Wings Overview
The Dallas Wings are a professional women's basketball team based in Arlington, Texas. Founded in 2016, they are a member of the Women's National Basketball Association (WNBA) and play in the Western Conference. The Wings are coached by Vickie Johnson and their home arena is the College Park Center. The team has seen a number of great players, including All-Stars Skylar Diggins-Smith and Liz Cambage, and other notable players such as Odyssey Sims, Alisha Gray, and Kaela Davis.
Challenges faced
The Wings had an extensive weekly workload of digital assets that needed to be organised and found quickly, from arrival shots, to training, pre-game and match photos and videos, so they decided to upgrade their digital strategy to be more versatile online. They sought out a digital asset management platform that could provide quick access and searchability of all their content, ranging from photos to videos and giving them the ability to deliver the right content to their highly engaged fanbase. Additionally, they needed it to automate content delivery to athletes, and wanted their partners to be tagged as well. ScorePlay was their go-to solution that provided a comprehensive, all-in-one package, without having to juggle several different tools.
ScorePlay media hub
Dallas Wings chose ScorePlay as their official media asset manager in the January 2023, so we deployed our AI-powered classification to begin tagging and sorting their assets and archives. The solution provided them with, amongst others:
Automatic tagging of players and partners with the use of face and word detection
Sporting calendar integration for automated sorting and organisation
Live ingestion of assets with the use ScorePlay’s FTP connector directly from photographer’s camera
Automatic distribution to athletes directly through the ScorePlay Athlete App
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: Dallas Wings
