What is Digital Asset Management?
Digital assets have drastically grown in importance, and digital creators and marketers need to keep up with the ever-increasing demand for quality content and respond to a constantly evolving marketplace. This is where digital asset management (DAM) comes in.
Digital asset management allows you to increase operational efficiencies and gives you time to focus on what matters - creativity. DAM systems help organisations to store, organise, find, retrieve and share their entire digital content inventory from a centralised hub. Easy classification and distribution ensures that managing digital assets is not a mindless task. Quick media asset sharing leads to collaboration which further leads to quality content being pushed out. Digital asset managers come in all shapes and sizes, depending on the needs of the organisation. Most DAMs go beyond basic file sharing, helping organisations reduce inefficiencies across the entire digital content lifecycle and improving media management workflows. Digital asset management softwares can automate the mindless and menial tasks and save your teams countless hours.
Benefits of a DAM
Improving operational efficiencies: Digital assets are readily accessible across the organisation and facilitate group and remote collaboration among team members, a must-have as teams are going more digital than ever. It also minimises the risk that outdated content is recycled. It’s easy to manage assets as all digital assets are archived and retrieved when needed.
Increased productivity: Thanks to a DAM there’s no time wasted looking for digital assets, meaning marketers and designers can spend time working on the correct versions, and putting out the highest quality of digital content and assets.
Permissions and digital rights management: DAM systems enable organisations to keep track of who has access to what information and ensure compliance with internal policies, whether through embargoes, time-sensitive digital assets or others. Permissions management is essential when it comes to digital content and is easily enforceable according to the roles different team-members play in an organisation, to control who has access to what digital asset.
Reduced costs: Digital assets are available at any time from any location and on any device, meaning you can work on them when needed on the DAM system. Digital asset managers not only mean your team is more efficient, because they don’t need to spend time looking for, or sharing photos and videos, but the lack of extra work and resources saves money.
DAM in the Sports Industry
Sports is a fast-paced industry, with clubs and organisations needing to get digital assets and content on the market as quickly as possible to engage fans, with social media teams needing to be more creative and quicker than ever before while managing assets and adapting to ongoing trends. More so than ever, sports organisations need an efficient digital asset manager to work with photographers and agencies, while also having an efficient distribution system for their athletes and partners.
No limits file-sharing, unlimited users for collaboration, large file storage and content accessibility features are non-negotiable when it comes to the sports industry if an organisation wants to grow its online brand and enable its visual storytelling, and that’s where we come in.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: West Ham United & San Diego Wave
