Sports brands have a unique and powerful opportunity to tap into the excitement and passion of their fans through social media and beyond. Here are three important things that every sports brand should consider when building their brand, that can be easily achievable if you use the right tools.
Unique brand, unique signature, unique fans
Fans identify with brands if they create a unique signature to their content that makes them recognisable. Social media provides an incredibly useful platform for creating these types of unique experiences for your fans. In terms of design, every season many sports brands create a template of adjustments for their content, so their photos and videos have a unique feel and emotional touch to them, which makes them recognisable even if they don’t have any watermarks. This could be a play with saturation, colour scheme, contrast, and creates a unique feel to the brand on social media. There are sports brands that will also plan a certain way of announcing signings during a season for example, creating continuity alongside brand consistency and fostering recognition.
Moreover, through specific series, interviews, live streaming, contests, and other innovative tactics, sports brands can engage their fans and create an even deeper connection with them. Many smaller sports brands look to interact with many of their fans on socials to create a sense of belonging. Combining brand consistency with engagement can contribute in a big way to the design and scaling of a brand. Moreover, content should add value and provide something to fans - this means that every post should be thought of in terms of quality, not quantity, and this can be done by establishing a strong strategy.
Read more on why content is key for fan engagement.
Athlete power
Another key thing that sports brands need to do is to leverage the power of ambassadors and their personal brands. In today’s world, athletes have such strong brands that they become an asset off the field too. They know the value of creating their brand, but leagues and teams need the correct tools to provide them with the right assets in the right moments to propagate their own brand through influencer marketing. By collaborating with your would-be influencers, you can ensure that your brand is seen by the right people and that your message is being shared in an authentic and engaging way.
ScorePlay helps athletes get their content by tagging them automatically and then automating the distribution so they receive it immediately. Giving content to your athletes is a surefire way of getting them to post more and make your brand more visible. In just a few months using ScorePlay, West Ham’s players started posting more, saw more engagement, and West Ham’s brand grew organically alongside.
Read more on how Saïd Benrahma became a more engaged athlete online.
Provide the right tools
Finally, every sports brand should be empowering their team with the correct tools so they can focus on what they do best: create. ScorePlay is an innovative AI-powered solution that is revolutionising the way sports organisations and brands manage, classify, and distribute their digital assets. By utilising ScorePlay, sports organisations easily and effectively manage their photos and videos, by automatically tagging and distributing content to athletes and partners.
About ScorePlay
ScorePlay is your best-in-class media solution that provides an automated architecture to centralise, distribute, and classify your digital assets, whether photos, videos, or live broadcasts. We are transforming sports organizations, automating their creative processes and growing their brands and unlocking new revenue. We are the bridge to the future of sports storytelling, from content capture to fan consumption. Automate. Grow. Unlock.
Credits
Photo credit: San Diego Wave FC
